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The People Behind the Posts.

We believe service businesses deserve better content. Our team covers the technology and operations behind home services, law firms, and property management.

Vincent Wong
Vincent Wong

Founder & CEO

Home Services Tech & Entrepreneurship
New York, NY

I've spent 15+ years building software for home services companies.

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Marcus Reeves
Marcus Reeves

Senior Writer — Trades & Technical

HVAC, Plumbing, Roofing & Electrical
Dallas, TX

Marcus writes about what happens in the field, the real work of HVAC, plumbing, roofing and electrical that most content writers only read about.

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Sarah Mercer
Sarah Mercer

Senior Writer — AI & Technology

AI, Automation & Tech Strategy
Austin, TX

Sarah covers the intersection of AI and service businesses, from home services to law firms and property management: specifically voice AI, automation strategy, real-time coaching systems, and the models emerging around human-AI collaboration.

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Daniel Cortez
Daniel Cortez

Senior Writer — Business & Growth

Service-Business Operations & Growth
Phoenix, AZ

Daniel writes about business operations and growth for home service companies, law firms, and property management businesses: the stuff that shows up on a P&L.

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Rachel Yoon
Rachel Yoon

Senior Writer — Customer Experience

Call Handling, Intake & Customer Experience
Nashville, TN

Rachel writes about the people who answer the phone, from CSRs and receptionists to legal intake staff and leasing agents, and why that job matters more than most companies realize.

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