The People Behind the Posts.
We believe service businesses deserve better content. Our team covers the technology and operations behind home services, law firms, and property management.

Marcus writes about what happens in the field, the real work of HVAC, plumbing, roofing and electrical that most content writers only read about.
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Sarah covers the intersection of AI and service businesses, from home services to law firms and property management: specifically voice AI, automation strategy, real-time coaching systems, and the models emerging around human-AI collaboration.
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Daniel writes about business operations and growth for home service companies, law firms, and property management businesses: the stuff that shows up on a P&L.
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Senior Writer — Customer Experience
Call Handling, Intake & Customer ExperienceRachel writes about the people who answer the phone, from CSRs and receptionists to legal intake staff and leasing agents, and why that job matters more than most companies realize.
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