Google Local Services Ads follow-up
Answer every LSA call routed to Tradesly AI. Respond to new leads in as little as 10 seconds through supported channels, then qualify and follow up to turn more inquiries into booked jobs.
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Google Local Services Ads · HVAC
New LSA message · Service area: Denver
Customer context captured for booking or team handoff
Explore lead types without sending calls or messages. Reply channels and booking actions depend on your approved connection.
Trusted by home, legal, and other local businesses
Google LSA lead follow-up, explained
Google Local Services Ads (LSA) lead follow-up is the process of responding to inquiries generated by a business's Local Services Ad and continuing those conversations toward a booking or qualified handoff. Depending on the advertiser, Google may deliver phone-call, message, or direct-booking leads. Each type has different response and routing requirements.
Tradesly supports LSA lead management by connecting approved lead events to AI follow-up and human handoffs. The focus is helping your team qualify and book existing inquiries, not purchasing leads or managing ad bids.
Check permissions, channel and ownership.
Keep existing appointments and call coverage in place.
Measure the next step
Compare your current booking rate with a target using the same monthly leads and ad spend. Enter your own numbers to see the change in bookings, revenue and acquisition cost per booking.
Use one consistent group of LSA leads.
Average realized revenue, before costs.
Share of LSA leads that book today.
Your assumption to compare, not a promised result.
The spend that generated the same LSA leads entered above.
Extra bookings = monthly LSA leads × (target booking rate − current booking rate).
Revenue change = extra bookings × average revenue per booking.
Acquisition cost per booking = acquisition spend ÷ bookings. The percentage reduction compares target cost with current cost, keeping spend unchanged.
Revenue per $1 spent = bookings × average revenue per booking ÷ acquisition spend.
Use a revenue average that accounts for cancellations and bookings that do not become paid work. Rates are converted from percentages.
Cost per booking is not full customer acquisition cost (CAC). Efficiency improvements are not added to the revenue estimate, and follow-up and service costs are excluded.
Based on your inputs and target, before costs. Lead volume and acquisition spend stay the same. This is not a forecast or a guaranteed Tradesly result.
Discuss your LSA workflowThe same $4,000 monthly acquisition spend supports both scenarios. Revenue per $1 spent is revenue divided by that spend.Cost per booking excludes follow-up and service costs. Efficiency improvements are not added to the revenue estimate.
The lead-to-job gap
An inbox notification isn't a booked job. The right next step depends on how the customer reached you.
Reach new LSA message leads while interest is fresh. AI responds through a supported channel, captures what the customer needs, and follows up when they go quiet.
From lead receipt in Tradesly; timing varies by channel and contact rules.
Give callers an answer when your team is busy. AI captures the request and moves the conversation toward a booking or the right person.
For inbound calls routed to Tradesly AI.
When an inquiry is ready, move it toward an appointment or the right person. Respect existing bookings so customers don't have to start over.
Booking actions depend on your connected scheduling system.
Google LSA lead response
Explore how an LSA lead can move from the first signal to qualification, booking, or a trained person. Follow each path as it unfolds, or choose the lead type you want to explore.
Lead response sequence
A homeowner asks about a service appointment. The response follows eligible channel rules.
Check availability or hand off to a person with the conversation context.
All steps shown. No calls or messages are sent.
Lead type is the starting point
Google Local Services Ads can deliver different kinds of inquiries. Tradesly adapts follow-up to how that lead arrived and what your team has already done.
Customer submits a written service request through LSA.
Read the inquiry, confirm service fit and urgency, reply through the configured eligible channel, then follow up or hand off as appropriate.
Google forwards the inbound call to your business number.
Answer with Tradesly AI or keep your existing team in place, then coordinate follow-up for callers who still need a next step.
Customer uses an eligible booking flow connected to LSA.
Confirm the already-booked state where your connection provides it; route details to the right people without re-contacting unnecessarily.
What Google actually says
Google includes responsiveness among the factors influencing Local Services Ads placement. It also may display an estimated message response time when an account has enough recent message inquiries.
We focus on the operational part you can control: reaching customers, handling their questions, and working toward a booking. No ranking, lower lead cost, or conversion lift is guaranteed.
Human + AI where it counts
LSA inquiries can be urgent, complicated, or high-value. Tradesly can bring trained people or your own team into the conversation when the next step needs judgment.
Keep the source, job request, and relevant qualification details together.
Decide who owns inbound LSA phone coverage before adding outbound follow-up.
Review results and refine the questions, outreach cadence, and escalation rules.
Built-in safeguards
Compliance controls are built into Tradesly. Your lead source, permissions, and campaign setup determine what is eligible and when outreach must stop.
Apply contact eligibility and channel-specific consent rules to each approved workflow.
Use configured calling and messaging hours rather than treating every new lead alike.
Honor stop requests and approved do-not-contact rules across applicable campaigns.
Coordinate with existing inbox, CSR, agency, and dispatch ownership so one lead isn't worked twice.
Your organization remains responsible for lawful permissions and accurate lead-source information; built-in safeguards do not constitute a blanket compliance guarantee.
A fitted LSA workflow
We'll map the lead types you actually receive, the way you currently answer calls, and the next steps your team can support. No need to replace your entire customer-contact stack.
See your LSA workflowConfirm access, lead events, channel availability, and existing notifications.
Choose who handles message inquiries, inbound calls, bookings, eligible follow-up, and exceptions.
Review lead dispositions, meaningful contact, bookings, and follow-up performance across the connected workflow.
Questions we hear
Let's look at the lead types you receive and the response paths your business can actually use.
Yes. Tradesly offers a Google Local Services Ads integration for lead response and follow-up. We confirm supported lead events, reply channels, booking connections, and team ownership for your specific account during setup.
Tradesly can use connected LSA message inquiries in configured follow-up workflows. Whether a reply is delivered through Google's Local Services Ads lead inbox or another permitted channel depends on the supported integration and approved setup. External SMS is not the same thing as a reply inside Google's message thread.
Google forwards LSA phone leads to your business number. Route those calls to Tradesly AI to answer every inbound call, or keep your existing front desk and use Tradesly for eligible missed-call recovery and follow-up. We coordinate ownership so customers aren't contacted twice for the same next step.
The workflow should recognize booking information provided by the connected source and your systems. We map booking status and ownership to avoid unnecessary follow-up. Direct booking availability and synchronization differ by advertiser and connection.
Google says responsiveness is one factor in Local Services Ads ranking and may display estimated message response times. However, bidding, relevance, and profile quality also matter. Tradesly does not guarantee higher rankings, more leads, or lower advertising costs.
Paid lead follow-up works across purchased lead networks and advertising sources. This solution focuses specifically on Google LSA lead types, Google routing rules, inquiry response, and booked-job outcomes. Both can use Tradesly's outbound capabilities.
This page covers handling leads after Google sends the inquiry. Your ad account, budgets, and campaign management remain separate from the follow-up workflow unless explicitly included in another agreement.
No. Outbound usage and human coverage are governed by your package and campaign configuration. Ask about outbound packages for your LSA volume and workflow.
Tradesly includes safeguards for channel permissions, contact windows, opt-outs, suppression, and duplicate handling. The advertiser must still confirm lawful contact eligibility and the source permissions for each outreach channel and type.
Turn more inquiries into work
See how Tradesly fits your Google LSA account, customer-contact team, and booking process.
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Ask about outbound packages.
